FCC supports Bakery Showcase as education session sponsor of ‘Culture Talk: Celebrating Diversity with Up-and-Comers in Canadian Baking’

The Baking Association of Canada is delighted to welcome FCC as education session sponsor for Bakery Showcase 2024.

FCC will present Culture Talk: Celebrating Diversity with Up-and-Comers in Canadian Baking scheduled for Sunday, May 5, from 1-2 p.m. in the Bakers’ Classroom. Join engaging bakers on an entrepreneurial journey. Our panellists will share cultural insights, values, and community experiences shaping their baking businesses. We’ll hear about moments and decisions that helped launch signature products, and how they contribute to the expanding consumer appetite, palate and tastes. Join us as we explore a definition of success that goes beyond a healthy bottom line.

The sponsorship reflects FCC’s commitment to promoting innovation in the baking industry while celebrating the achievements of baking professionals across Canada and around the world.

FCC is Canada’s leading agriculture and food lender, dedicated to the industry that feeds the world. FCC employees are committed to the long-standing success of those who produce and process Canadian food by providing flexible financing, AgExpert business management software, information and knowledge. FCC provides a complement of expertise and services designed to support the complex and evolving needs of food businesses. As a financial Crown corporation, FCC is a stable partner that reinvests profits back into the industry and communities it serves. For more information, visit fcc.ca

“FCC is pleased to support this year’s Bakery Showcase Trade Show and Conference which provides a premier opportunity for this important sector to come together,” said André Surprenant, FCC senior vice-president. “The Canadian baking sector is flourishing and this event truly showcases the innovations, ideas and people who create quality baking products enjoyed by customers here in Canada and in our export markets.”

Bakery Showcase is a two-day event exclusively for the baking industry in Canada that welcomes thousands of industry professionals from bakeries (retail, wholesale, commercial, in-store), grocery, pizzerias, restaurants and food-service outlets. It is Canada’s only business-to-business baking event!

Registration is open for Bakery Showcase 2024. This year’s program features an education program of insightful sessions, a lively demonstration schedule, a trade show focused on baking ingredients, equipment and services, as well as numerous networking opportunities for baking professionals.

With relevant education sessions, a bustling trade show floor full of bakery-focused exhibitors highlighting their latest innovation, exciting demonstrations and a student competition, attendees will have no shortage of ways to connect, learn and be inspired.

Bakery Showcase will be held at the Toronto Congress Centre May 5-6, 2024. Register now to attend! For more information about sponsorships, contact brand manager Stephanie Jewell at sjewell@annexbusinessmedia.com.